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The About Us page of your website

What Makes A Great About Us Page?

There is no definitive template for creating a great About Us page.

However, I found four key components to making a compelling narrative with your brand story.

Your Vision And Mission

There is rarely a need to outright say, “Our vision/mission is ____,” but you ought to convey the purpose of your business in your About Us copy.

Talk about why your brand exists, what makes you different, and the challenges you solve – beyond the obvious solution you sell.

This is key for attracting talent, as well as prospective buyers who align with your objectives and value goals.

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